Thursd Online Trade Fair starts
The first two weeks of October are dedicated to #TOTF2020: the Thursd Online Trade Fair
Amsterdam, 1 October 2020 – Online platform Thursd will hold an international online trade fair between 1 and 14 October. 45 renowned companies have reserved a booth. In this way they can still generate international attention for their products and services, when participation in the usual physical fairs is not an option for them this year.
Various breeding companies, including Dümmen Orange, Royal Van Zanten, Anthura, Interplant Roses, Evanthia and De Ruiter, registered for the Thursd Online Trade Fair (#TOTF2020) soon after the announcement. Growers collectives such as Marginpar, DecoFresh, Decorum and Addenda, and individual growers such as Nolina and Gerbera United are also present at this online exhibition.
Arnold Wittkamp from Thursd explains: “The great thing about a booth at TOTF2020 is that you are very visible online. Companies will have a prominent place on Thursd’s homepage with their online booth. That homepage is our exhibition floor, where the visitor “walks into” a booth by clicking on it. Exhibitors profile their company, products and services in their online booth. Their web pages will remain visible and easy to find even after #TOTF2020 on Thursd. In addition, we offer options for additional publicity in our newsletters and on our social channels. I am pleased that companies such as MPS, Broekhof, and Holex have now also registered, so that it is becoming interesting for more and more people in the flower industry to visit Thursd’s #TOTF2020.”
The number of visitors to the website is expected to be a lot higher at the beginning of October than at the moment. In recent months, Thursd has grown in reach by about 20% each month, both on the website and through the social channels. “During #TOTF2020, exhibitors at the online fair will also encourage their own network to visit Thursd,” says Arnold Wittkamp. “In this time of corona we see that online engagement offers significant added value compared to the existing contact options. Thursd is at the forefront of this development with the online trade fair; the beginning of a new trend.”