After thousands of crossings and 25 years of experimenting, Interplant has succeeded in creating a new type of rose family that goes beyond the traditional rose: The Flows! Flow Roses are bred exclusively by Interplant. The chosen varietal name, Flow, alludes to the very special and unique flower shape with ruffled petals and refers to the impression of flowing movement as the bloom matures.
Flow Roses characteristics
Essentially, life is a series of natural and spontaneous flows. In the process of opening up in the vase, the Flows display particular and unique ruffled petal shapes, which symbolize the ups and downs to which every life is subjected and which are expressed by our emotions. Once fully opened up, the blooms create a surprising expression, with varying shapes and colour contrasts from petal to petal.
In the well-established tradition of the rose, the Flows dramatically express different emotions, such as affection, positivity, joy and pleasure. The new Flow Roses are other worldly and, we believe, close to reaching the apex of breeding creativity, varietal exclusivity and artwork. This makes Flow roses wonderful flowers, to be shared under any circumstances, making people appreciative of life and happiness.
How to use Flow Roses
The Flow Roses have a sparkling touch and appearance and can also be combined beautifully in bouquets. A long vase life gives consumers the opportunity to enjoy this product for many days.
Varieties presently include:
Positioning in the market
As a new variation the Flows are positioned as high-end product and will be offered in a wide range of shapes and colours. Our product range has been enlarged by the Flows and fit perfectly into the broad and innovative Interplant breeding program as well as underline what we stand for: Vision, Innovation and Growth. We are just at the beginning of this exiting new program and look forward to providing the international market with more colours and more shapes!